1. Who we are
HELK Labs ("we", "us", "our") operates the website www.helklabs.com.
Data controller:
HELK ApS
Email: info@helklabs.com
2. What data we collect
We collect only the data necessary to run our business:
- Email address (when you sign up for early access or marketing)
- Basic technical data (IP address, browser, device type)
- Usage data (how you interact with our website)
We do not collect sensitive personal data.
3. How we use your data
We use your data to:
- Send emails about HELK Labs (product updates, launch info, offers)
- Improve our website and user experience
- Analyze traffic and performance
We do not sell your data.
4. Legal basis
We process your data based on:
- Consent (email signups / marketing)
- Legitimate interest (website analytics and performance)
You can withdraw your consent at any time.
5. Email marketing
If you sign up, you agree to receive emails from HELK Labs.
- You can unsubscribe at any time via the link in our emails
- We use Klaviyo to manage email communication
- Your data is stored securely within the EU or under approved safeguards
6. Cookies
We use cookies to:
- Ensure the website works properly
- Understand how visitors use the site
You can control or disable cookies in your browser.
(A cookie banner will provide more detailed choices.)
7. Third-party services
We may use trusted third-party providers to operate our business:
- Shopify (website and store)
- Klaviyo (email marketing)
- Analytics tools (e.g. traffic insights)
These providers process data on our behalf under data processing agreements.
8. Data retention
We keep your data only as long as necessary:
- Email data: until you unsubscribe or request deletion
- Analytics data: limited retention based on provider settings
9. Your rights
Under GDPR, you have the right to:
- Access your data
- Correct your data
- Delete your data
- Restrict processing
- Withdraw consent
To exercise your rights, contact: info@helklabs.com
10. Data security
We use appropriate technical and organizational measures to protect your data.
11. Changes
We may update this policy from time to time. The latest version will always be available on our website.